Lip Syncing A Whole New World by Shaista and Ilianna

Pop Conventions Shopping List

Group Introduction

Music Video Analysis One Direction- Steal My Girl

On Going Weekly Production Diary- What have you done this week?

This week I have completed The Record Industry, the most expensive music videos (two of which were Madonna songs) and the History of the music industry. I have learnt a lot about the music industry for example the improvement of technology throughout the years which is fascinating thinking how much we rely on technology. I have also covered some of the big names of the decades!

Week 7- On Going Weekly Production Diary- What have you learnt this week?

This week I have completed my Video Analysis which was the song 'Thinking out loud' by Ed Sheeran set by my Media studies teacher. I had a lot of fun analyzing this music video as I saw a different side to one of my favourite artists. I have also looked at 5 music videos that I could recreate looking for simplicity but effectiveness whilst thinking about how I could incorporate these techniques and edits into my music video that I will start very soon. Later on in the week I completed my Director Case study looking at the auteur Floria Sigismondi's work.

Director Case Study-- Auteur Theory

Britney Spears Research

Since our group and I have chosen a Britney Spears song from the 90's I figured I'd do some research into the artist herself.

Song Choice- Britney Spears Don't Go Knockin' on My Door

After much deliberation this is the song choice our group and I have chosen to do for our music video.

We figured it is an upbeat, catchy song and so would be able to make a stereotypical pop music video. We have played this song to multiple media classes and they have really enjoyed the song choice so we are all very excited to start as soon as possible! Our concept for the music video was that there was a boy who is chasing a girl (who plays the pop star).They have previously been in a relationship. However he has been unfaithful and a liar in the past and so she no longer wants anything to do with him. He tries to interfere with her life but Britney is not having it! I am going to be the star in the music video as I will be lip syncing the song however our group are not looking to recreate any of Britney's other music videos that have been done before. We want to create a more modern pop video that fits in with conventions today. Looking back at past videos I noticed that Britney danced throughout many of her music videos and so our group have decided to keep this concept as it is still very much relevant and it would not be a conventional pop music video without the dancing. I am taking charge of the choreography which I will be starting within the next few days as I figured the earlier I start the better. Preferably I am thinking to have two backup dancers. This requires a lot of rehearsal time I am aware, however I am up for the challenge! :) P.s. I will be posting videos in rehearsals to keep you up to date with my progress!

The Veronicas- You Ruin Me analysis

I have chosen to analyse this music video as one scene is set on a blacked out stage with a bright light shining down onto The Veronicas. This has been an idea my team and I have considered to incorporate into our music video and I know a hall that we could use. Richard Dyer's Star Theory could be applied here also as the twins are evidently the centre of attention in the music video justified by lots of close up and mid shots of the two. The scene whereby there is a blacked out background and they are directly addressing the camera could link to Laura Mulvey's Male Gaze theory as the bright lighting is highlighting their beautiful faces arguably designed to appeal to males. There is a substantial amount of lip syncing which links to Andrew Goodwin's theory as there is a relationship between lyrics and visual. At the beginning it may appear as though it is going to be a performance music video as there is an establishing shot of a building at the beginning which looks like a theatre as it states on a billboard, "TONIGHT THE VERONICAS PRIVATE SHOW". However they use this theatre as a stage for their singing with no audience which although occasionally is seen, it still subverts a stereotypical performance music video. There is an illustrative relation of visuals to the song as it is partly a narrative music video.

Jermaine Stewart- We don't have to take our clothes off