Most Expensive Music Videos- 1. Michael Jackson- Scream

Most Expensive Music Videos- 2. Madonna- Express Yourself

Most Expensive Music Videos- 3. Die Another Day

Most Expensive Music Videos- 4. Madonna- Bed Time Story

Most Expensive Music Videos- 5. Guns N' Roses- Estranged

A History of The Music Industry

Ilianna's Lip Sync Video

This is my Lip Sync Video to Jessie J's Who's Laughing Now which proved a difficult task. It was a particularly fast song which made the lip syncing harder however it was fun to film!

More Ideas for my music video

I have continued searching for more ideas for my music video and have found Pharrell's Happy!
This music video did not show any challenging editing tasks, they simply showed long shots of various people dancing which I feel I could include. What made this video work was how the lyrics were synonymous with the concept- that everybody is happy!
As well as this, the casting directors have made this music video appear as though the cast was randomly selected off the street to fit the care free tone of the music video. This was creative as if you look carefully they have chosen people of all race, gender and build to dance to the music, perhaps portraying one thing they all have in common... they're all happy! I think it helped that Pharrell has filmed in many different locations as it further illustrates the infinite nature of this emotion. This could be suggesting everywhere he goes people are happy and free spirited.

• This video one the BET Award for Video of the Year

Another music video I have been looking at which has sparked a lot of controversy in the media is Robin Thicke's 'Blurred Lines'. Although I personally do not like the message behind this as I think it objectifies and marginalises women, I do feel as though the editing and layout is obtainable. For example throughout the video there was simply a pastel pink screen with Robin, T.I and Pharrell singing and rapping in front of it which would not be difficult to produce. I also liked the fact there was a clear colour scheme which consisted of red, white, purple and black. Also throughout the video there was writing over the top of the music video saying, "#THICKE"  "#BLURREDLINES"  which is an idea I could do as part of my music video, e.g. linking the lyrics to the music video (Andrew Goodwin)

I am also looking at some editing which looks more tricky as I want to challenge myself and the group I will be working with to produce my music video.

I will post again to update you on other more challenging editing that I have found which I would like to consider for my music video  

Ideas for my Music Video

I have been looking at a music video from my favourite upcoming artist Kehlani and have seen an idea which would be more than achievable to replicate for my music video 

In this music video the majority of the scenes are with Kehlani and Tia NoMore singing and rapping with a white screen behind them. This looks effective as they are both wearing black which contrasts nicely with the background creating a slick and clean look. 

Week 4- On Going Weekly Production Diary- What have you learnt this week?

 As well as this I have critiqed Nicki Minaj's latest single 'Anaconda'

Week 3- On Going Weekly Production Diary- What have you learnt this week?

4. A2 Media Music Video Analysis

https://bubbl.us/?h=232841/4739bb/23zBvVUA1l1Zs&r=1356249644

3. A2 Media Studies Music Video Analysis- Fix You

2. A2 Media Studies Music Video Analysis- Rolling in the Deep

I think this A2 Music Video looks very professional. The filter of black and white makes the video seem much more intimate and sincere. I do think that the male could have played a bigger part in the video and the lip syncing was not as spot on as the Carshalton Boys music video. Nevertheless, the editing was slick and the places they filmed seemed to match the mood and tone that the song portrayed. I particularly liked the idea of the transition between the river and the boy and girl suddenly soaked, that was creative!

1. A2 Media Studies Music Video Analysis- Can't Hold Us

This Music Video produced by Carshalton Boys College is a conceptual music video. What really attracted me to this music video was the clear, thorough and thoughtful concept that ran throughout. The props and the clothing used have mirrored these clear and obvious representations. For example, the two boys wearing striped clothing with masked faces showed evidence that they played the role of criminals. The main character within the music video was presented as a business man. This music video was thought provoking, funny and captivating and with the use of consistent editing, the video was continually evolving making the audience want to watch till the end. I particularly enjoyed the use of the cartoon-like imagery, where they used intertextual references, drawing on themes from comic books. I found it a very creative and inventive idea which fitted in with the plot of the video. Only one thing I would criticise is that in some places the person filming could have used a steadier hand. However at the beginning I gained the impression that the unsteady camera was to create tension, allowing the audience to predict that a climax is going to happen. I loved the editing techniques used in this music video and will use this as inspiration for my music video to come.

Chosen Video Analysis Nicki Minaj - Anaconda

I have chosen to analyze the Nicki Minaj Anaconda Video as my chosen video analysis. I feel as though this video highly focuses on Laura Mulvey's male gaze whereby Nicki Minaj has chosen to dress in very revealing and provocative clothing. The camera focuses on the curves of the female body and there is a link between lyrics and the music video as she sings about promiscuous behaviour whilst dressing in a similar fashion. There is the suggestion therefore that this music video is mainly aimed at males. I do feel as though due to Nicki Minaj being a very well known artist, she is more than aware millions of people would view this music video and so she intended to convey herself in this way. She portrays women including herself in a very sexualized manner as she self- objectifies throughout the music video. In my opinion I believe that this behaviour is a step back for women as this reduces women to the status of objects.I personally do not feel there was much purpose in her creating this music video as she is already a self-made international superstar, well known for her rapping. Everything in a music video is a choice from the first move to the last edit, and her reasons for creating this may have been that she knew sexual content sells to the consumer, and her being a massive superstar suggests that her intentions of selling a big hit record were apparent.      

RnB Music Video Conventions

Video Analysis- James Arthur

At the start when James Arthur enters the scene which appears to be in a small town, there are groups of people visible in the area however none of the groups seem to be integrating with one another. Further, no one seems to recognize James Arthur as he heads towards the stage in the centre of this local town which appears to be near a pub. As he sings the atmosphere progresses as people engage more with the music. This song could be a representation of the journey that James Arthur has been through to becoming a pop star and getting to where he is today. Notice, there are a variety of subcultures within the music video in which there are different genders, ethnicities, personality's and ages perhaps suggesting that anyone can like James Arthur's music. For example James appeared to have a band, where the backing singers were black women and the other members were both black and white men who all seemed to be enjoying his music. This could be a way of James selling his music and targeting his music to all gender, ethnicity, personality and ages to the general public in order to help gain himself a wider and more diverse fan base. This is as opposed to just make doing with the fans he has gained whilst participating in ITV's talent content 'X Factor'. The fact that during the end of the song, the scene was set at night time and everybody seemed to be engaging with James and his music may well symbolize his sudden rise to fame 'overnight' almost quite literally. The message behind this song is a message to the fans perhaps indirectly thanking them for their support as the song title states, "You're Nobody Till Somebody Love's You" suggesting that if fans did not love and support his music nothing would have happened and he would still be living in his one bedroom bedsit. This song is almost a recovery to some of the comments that he had made which made him come across as homophobic. Aware that he may have lost a lot of fans from that meant that he had to comeback with a song that reached out to everybody telling them no matter who you are or where you come from my music can appeal to everyone.

Conventions of a Pop Music Video

Conventions of a rock video

Some more Inspiring Music Videos

1. TINASHE- 2 ON 

I love this music video as I love the dance! This links to Andrew Goodwin's Theory the idea that visual and lyrics link as she lip sings the words of the song at the camera.

2. SURVIVOR- DESTINY'S CHILD 

I love the repetition of "I'm a survivor" and how Destiny's Child really play the glammed up role of survivors

3.  LIKE A BOY- CIARA

I like that the music video is in black and white as it grips the audience as it is something different, stripped back and plain. It also makes the lyrics seem much more intimate so they will be able to relate to a wider audience as Ciara gives the impression she is performing to you.

4. TEARS IN HEAVEN- ERIC CLAPTON

I like where this music video is set as it provides a peaceful and relaxed atmosphere. The fact it's set at night time as well make the lyrics so much more sincere. Eric Clapton dedicated this song to his four year old son who fell out of the window out of a block of flats and died. Knowing this was his inspiration also pulls on the audience's heartstrings.

5 inspiring music videos

5. I find this an inspiring video as I find the colours and the layout that are used are fresh, current and appealing to the target audience which would be teenagers

4. I find this conceptual video very inspiring as the link between dancing in the music video and the lyrics tell a story with a much deeper meaning

3. Pharell's song happy is a lighthearted, summer song which reflects in the music video. Pharell's interaction with others in this  music video and the multiple different places that he had evidently filmed in for this music video makes the "happy" seem as though it is more than just a feeling,- it's infectious and catchy just like the lyrics!

2. In this song I was inspired by Eminem as a rapper. At the beginning of the song he is watching himself on a TV. This form of self-reflecting is a way of reminding me and other fans of the struggle and journey he has been through as a notorious rapper

1. This video inspires me as it is the first video that Macklemore has made and the fact that he is  independent to a record label highlights his dedication as a singer and performer. This music video is colourful, bright and relevant to up current fashion