This music video did not show any challenging editing tasks, they simply showed long shots of various people dancing which I feel I could include. What made this video work was how the lyrics were synonymous with the concept- that everybody is happy!
As well as this, the casting directors have made this music video appear as though the cast was randomly selected off the street to fit the care free tone of the music video. This was creative as if you look carefully they have chosen people of all race, gender and build to dance to the music, perhaps portraying one thing they all have in common... they're all happy! I think it helped that Pharrell has filmed in many different locations as it further illustrates the infinite nature of this emotion. This could be suggesting everywhere he goes people are happy and free spirited.
- This video one the BET Award for Video of the Year
Another music video I have been looking at which has sparked a lot of controversy in the media is Robin Thicke's 'Blurred Lines'. Although I personally do not like the message behind this as I think it objectifies and marginalises women, I do feel as though the editing and layout is obtainable. For example throughout the video there was simply a pastel pink screen with Robin, T.I and Pharrell singing and rapping in front of it which would not be difficult to produce. I also liked the fact there was a clear colour scheme which consisted of red, white, purple and black. Also throughout the video there was writing over the top of the music video saying, "#THICKE" "#BLURREDLINES" which is an idea I could do as part of my music video, e.g. linking the lyrics to the music video (Andrew Goodwin)
I am also looking at some editing which looks more tricky as I want to challenge myself and the group I will be working with to produce my music video.
I will post again to update you on other more challenging editing that I have found which I would like to consider for my music video
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