Monday, 30 June 2014
Animation and Mixture
This is another theory I have researched
Laura Mulvey- The Female Gaze
This is the opposite to the Male Gaze devised by Laura Mulvey. It is essentially the idea that females are objectifying men. This is seen in films/music videos and adverts.
A notorious advert for this is the Coke advert:
This video shows how women objectify the male as the women stare and giggle when the man takes off his top.
A music video where this is prevalent is Chris Brown's "Wall to wall"
In this video there are girls chasing after Chris Brown and there are lots of close ups of Chris which suggests that the target audience for this is females as it serves towards what the female finds pleasurable. Therefore, Chris Brown is being objectified in this video
Here Andrew Goodwin's theory can be applied as there is a link between visual and lyrics.
Here is another advert in which the men are the ones being objectified. This is shown by their submissive nature towards the woman (Amanda Holden).The advert contains lots of topless men whereby they are playing the role of servants. From the viewers perspective they are merely there for the female audience's entertainment. At the end of the advert one of the men is on all fours and Amanda is resting her legs on his back as if he were in replacement of a stool or foot rest which is the suggestion the man is being objectified here.
A notorious advert for this is the Coke advert:
A music video where this is prevalent is Chris Brown's "Wall to wall"
In this video there are girls chasing after Chris Brown and there are lots of close ups of Chris which suggests that the target audience for this is females as it serves towards what the female finds pleasurable. Therefore, Chris Brown is being objectified in this video
Here Andrew Goodwin's theory can be applied as there is a link between visual and lyrics.
Here is another advert in which the men are the ones being objectified. This is shown by their submissive nature towards the woman (Amanda Holden).The advert contains lots of topless men whereby they are playing the role of servants. From the viewers perspective they are merely there for the female audience's entertainment. At the end of the advert one of the men is on all fours and Amanda is resting her legs on his back as if he were in replacement of a stool or foot rest which is the suggestion the man is being objectified here.
Monday, 23 June 2014
Some more analyzing
After the task set where we had to apply conceptual/performance (studio)/performance (concert)/ narrative to music videos, whilst sitting listening to some of my favourite songs I could not help apply these theories. Here are a few:
This is a conceptual a video as the majority of the time Chris Brown is singing and dancing in front of the camera. He is also at times singing within a large group of people. It could be argued that the first 30 seconds or so is narrative as it is scripted however this is not prevalent throughout the video which is why I would say that it is just a conceptual video.
One Direction's 'Little Things' is a studio performance as there is evidence of the technology equipment you would typically find in a studio including the microphones being used and some music stands lying about. This is not a conceptual video for example because they are directly addressing the audience as if performing to the audience and further playing instruments to suggest that all the equipment they would need for a performance would be in the room that they filmed this song in.
Chris Brown's 'Take you down' is a concert performance as there is an audience screaming for the star and he is also on a stage with a microphone and back up dancers. During the performance it does not cut to Chris Brown in another location therefore suggesting that this is a full concert performance.
Justin Timberlake's 'Mirrors' is a conceptual/narrative. It is conceptual as the video had a theme and the concept was quite unusual. It was a narrative however as it followed an old couple from their youth to their old age.
Nicki Minaj's 2014 song 'Pills and Potions' is an interesting music video as it is a .mixture music video and a conceptual music video. It was a mixture music video as there appeared to be almost foil like material rolling down her eyes as if she were crying however it looked animated. There was also a cloud like material which was created. In this video there was also a link between visuals and the lyrics (Goodwin). It was a concept video as it was a difficult and abstract theme to understand whilst watching the video without lyrics.
Sunday, 22 June 2014
Week 1+2- On Going Weekly Production Diary- What have you learnt this week?
Friday, 20 June 2014
Richard Dyer's Star Theory
I have made a Voki and described Richard Dyer's Star Theory.
Thursday, 19 June 2014
Andrew Goodwin Five Types of Videos
Here is the theory of Andrew Goodwin
Wednesday, 18 June 2014
Friday, 13 June 2014
A2 Introduction Brief
"A promotion package for the release of an album, to include a music promo vide, together with a digipak for the album's release and a magazine advertisement for the digipak"
I will work in teams for this brief but these will be confirmed in September. Although I am working in a team we will all be blogging individually what we have contributed to the task in hand.
I will work in teams for this brief but these will be confirmed in September. Although I am working in a team we will all be blogging individually what we have contributed to the task in hand.
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